You've come so far - you've laid out exactly what the product is and
how it will help your unique audience. Now, seal the deal - tell your
readers to purchase the product! Include your affiliate link in this
section.
This step may sound strange, but it's necessary. Often, people hear
about a product and are genuinely interested, but fail to actually
make a purchase. A clear call to a simple action cuts down on buyer
ambivalence. Don't be pushy - just change your verb tenses to the
imperative. Instead of:
"If you think that you fit this profile, you might want to
think about buying this product."
Say:
"Click here to order an account today."
Drive
Sales - Use Long Copy
If you don't feel ready to write long copy yourself, ask your
affiliate program manager for help! Many companies release
well-written articles by respected authors that you can reprint free
of charge.
The novelty of the Web is wearing off. People online now are busy.
Surfers won't make a purchase unless you make a great case for what
they'll get out of it. And you're not going to do that with just a
banner ad.
Beka Ruse provides affiliates of AWeber Communications with tips like
the one in this article. Do Less, Earn More - Automated E-Mail Follow Up
From AWeber.